Why Araza is the ONLY Natural Makeup I’ll Use

Let’s talk about what “natural” makeup really means.

Given the option, most of us would probably choose a “clean” makeup over a chemically-laden one, right? Unfortunately, terms like “clean” and “natural” are so popular they hardly mean anything at all.

Instead, I’ve developed my own personal definition for natural beauty products: my makeup needs to be chemical and toxin-free, devoid of endocrine disrupting chemicals and preservatives, and organic whenever possible.

I’m obsessive about the ingredients in my makeup because it sits on my skin all. day. long. And have you read that statistic about the amount of lipstick the average woman ingests every year? Ick!

Of course, I also need my makeup to stand up to my routine. So yes, my standards are high. So high, in fact, that until recently I was certain I’d have to compromise.

I found Araza Natural Beauty just in time.


What is Araza Natural Beauty?

Araza Natural Beauty is a line of makeup and skincare products crafted only with healthy fats, organic plant-based ingredients, and minerals which work together to feed and nourish your skin. It’s truly the cleanest makeup on the market—you could sleep in this stuff!

Instead of conventional makeup ingredients, which contain everything from endocrine-disrupting chemicals to toxic pigments, Araza’s makeup line allows you to play with modern, fun color while feeding and nourishing your skin.

It’s absolutely the best of both worlds.

It’s become my go-to everyday makeup because it’s truly natural AND truly effective. The colors are rich and pigmented yet free of harmful chemicals and artificial dyes. The foundation provides natural sun protection in a true range of shades yet covers even my stubborn breakouts. The lip gloss is so natural I don’t even care how much I eat!

Araza’s founders, sisters Lindsey and Jen, describe creating their company after a cycle I know all too well: choosing makeup for its performance, ignoring the ingredients, and making their skin even worse. Like me, Lindsey and Jen started to wonder if their favorite makeup was detrimental to their health.

I’m so grateful they created Araza for those of us who care about performance and health!

Why I Love Araza Natural Beauty

I’ve told you a bit about how Araza helped me solve the conundrum of safer makeup, but there is so much more to love about this woman-owned company.

First, Araza’s ingredients are truly natural, even according to my definition! The araza fruit, which inspired their name, is a prime example. This rare fruit is known for impressive skin-loving benefits. It reverses the visible signs of aging and boosts collagen production. Before it’s whipped into Araza’s formulations for foundation, lip color, or concealer, it’s picked wild from Amazonian jungles (seriously!) so it retains all its skin-healing benefits. I love that the Araza fruit is a perfect answer to heavier, chemical anti-aging ingredients.

In fact, Araza’s ingredients are so clean that it’s the first makeup line in the world to become Paleo Certified. Each product that bears the Paleo Certified logo has undergone a strict auditing process through the Paleo Foundation to ensure that it's free from legumes, dairy, gluten, grains and anything artificial and harmful. Whether or not you follow a Paleo diet, that’s an incredible feat for a makeup company! It really speaks to Araza’s commitment to limiting environmental toxins and choosing superfood ingredients.

Most of Araza’s ingredients are Certified Organic, and they strive to use sustainably, ethically-sourced and Non-GMO ingredients. I love supporting a company that cares so deeply about each and every ingredient!

Perhaps best of all, Araza’s commitment extends beyond clean ingredients. They give back a portion of their profits to organizations that help victims of sex trafficking and domestic violence recover and heal. And, when they have to choose plastic packaging, they offer a trade-in recycling program to help you reduce waste AND get free makeup. Talk about a win/win!

My Favorite Araza Natural Beauty Products

Now, for the good stuff. I’m going to show you three of my favorite Araza Natural Beauty products!

These three are a great place to start because they make perfect replacements for products most of use every day, but I’ve had great success with other Araza products, too.


Rejuvenating Coconut Lip Color


This lip-smacking hybrid feels like a gloss and provides color like a lipstick. Creamy and never sticky, it’s intensely hydrating and provides the perfect pop of color.

Most of all, I love that Rejuvenating Coconut Lip Color is packed with natural ingredients like organic coconut oil extract and organic castor seed oil for moisture, plus that impressive wild-picked araza fruit to boost collagen for plumper lips. It’s sweetened with stevia and scented with essential oils, so it tastes and smells great, too (let’s not pretend that doesn’t matter!)

I pop the beautiful Sweet Pea color in my bag for everyday use and love a swipe of Merlot for a fun night out. I encourage you to order a few samples and play around to find your favorite shades for day, night, and in-between!

Coconut Cream Foundation


This foundation is the real MVP! I find that of all the natural beauty products out there, a foundation has been the most difficult to settle on.

But with deeply nourishing ingredients, SPF 28 from non-nano zinc oxide, and a dewy finish that totally reduces any redness on my skin, The All-In-One Coconut Cream Foundation ticks all my boxes.

Now, I know what you’re thinking: doesn’t coconut oil clog pores? Yes! But Araza’s Coconut Cream Foundation relies on organic coconut oil extract, rather than oil, which skips all the comedogenic (pore-clogging) properties.

This foundation is different from others I’ve used, and I’d describe it as similar to a BB cream. It offers sheer to medium coverage, and the end result is a smooth, dewy finish that reduces redness and leaves me protected from the sun!

Plus, I love knowing that a product that while it’s on my skin all day, my foundation will actually be actively nourishing my skin. The All-In-One Coconut Cream Foundation contains plenty of hydration thanks to nourishing oils, reduces inflammation with zinc oxide, is packed with polyphenols and carotenoids for anti-aging benefits, and (here’s the kicker!) has probiotics!

That’s right, it’s packed with topical products that actually improve my skin’s microbiome. I’m totally dedicated to this foundation, and I can’t wait for you to try it out!

Primer + Finishing Translucent Clay Powder



This two-for-one product is my little secret weapon. It works beautifully to up the “finished” factor of my whole look by setting my Coconut Cream Foundation. This ultra-fine, silky smooth powder diffuses light and creates an airbrushed finish, so it’s perfect for nights out or special occasions. However, I love that I can also wear it as a primer, or on its own for lighter days!

When it’s simply too hot for foundation or I’m in a rush, I’ll simply apply the Primer + Finishing Translucent Clay Powder with a brush. Then it’s a swipe of non-toxic mascara, a little Rejuvenating Coconut Lip Color, and I’m out the door!

Of course, the ingredients in the Primer + Finishing Translucent Clay Powder are just as clean as the rest of Araza’s products. It’s a combination of four simple ingredients: natural clay, wild-picked araza fruit, organic arrowroot powder, and natural silica. That’s it!

Keeping this multitasker in my makeup bag helps me feel ready to take on literally anything.

This two-for-one product is my little secret weapon. It works beautifully to up the “finished” factor of my whole look by setting my Coconut Cream Foundation. This ultra-fine, silky smooth powder diffuses light and creates an airbrushed finish, so it’s perfect for nights out or special occasions. However, I love that I can also wear it as a primer, or on its own for lighter days!

When it’s simply too hot for foundation or I’m in a rush, I’ll simply apply the Primer + Finishing Translucent Clay Powder with a brush. Then it’s a swipe of non-toxic mascara, a little Rejuvenating Coconut Lip Color, and I’m out the door!

Of course, the ingredients in the Primer + Finishing Translucent Clay Powder are just as clean as the rest of Araza’s products. It’s a combination of four simple ingredients: natural clay, wild-picked araza fruit, organic arrowroot powder, and natural silica. That’s it!

Keeping this multitasker in my makeup bag helps me feel ready to take on literally anything.


A Special Discount for My Readers


So, there it is! Araza is absolutely my favorite natural makeup line, and I know you’ll be beyond satisfied with their products. In fact, I’m planning to give you a full look at my complete Araza makeup routine in a video next week, so stay tuned!

In the meantime, Araza has generously offered to give my readers an exclusive discount code so you can grab some goodies yourself. Simply use code 'therootofourhealth15' to get 15 percent off your first order from Araza.

I can’t wait to hear what you think!


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